A few years ago I wrote an article outlining why I picked the watch I wear. You can find it here: Basho’s watch : the choice. As many of you know I am now 6 months into travelling the world and one of the major decisions I had to make before I left is, “what watch to take with me?” In this article I will outline my choice and how it has performed in the toughest conditions imaginable.
Firstly though, what makes a man’s watch? It seems to me that the big names in male watches are struggling to sell their brands. Unfortunately this has led to truly hideous watches that have all the hallmarks of a marketing department struggling with not only reality, but also a sense of the times.
The times are hard.
For some, and perhaps this is you – I hope not, the response to hard times is to not only ignore them, but to spend more. After all this is what the government wants you to do to help the economy out of recession. For that reason, modern watches are more expensive than ever. Companies are pushing celebrity endorsements down everyone’s throat under the belief that we, as watch buying men, don’t know that said celebrity was given (or even paid to wear) such-and-such a brand.
I hate celebrity endorsements. Take this one:
All that I get from these adverts is that Tiger Woods needs more roughage in his diet. I mean why the “look”? That, “I have a big wallet and no muesli,” look that is supposed to say, “Success, I have it – you want it.” Sure, Tiger is a good golfer, but do we really think that his watch defines that? This sort of thing is the advertisers pulling the wool over our eyes to fool our heads. Is the product any good? Will I look like a berk when wearing it? Lets have an actual look at the watch in question:
I am actually amazed that Lewis Hamilton can tell the time on that over-designed lump on his wrist! I mean, presumably, he has to check his watch in a hurry while driving 200 miles per hour. If I was in that situation I would want a watch that was easy to read.
I choose another path and it is this I want to speak to you about.
- The path I choose is one of forming a relationship with your watch maker that goes beyond the financial.
- The path I choose is one where you are wearing a quality watch that is worth more than any celebrity.
- The path I choose is one of the very best quality at the optimum price.
- The path I choose is where people ask me about my watch and immediately go and buy one for themselves.
- Turning heads matters to me, I am a manly-man and I want a man’s watch. However, I don’t want any part of the “pretender” watch culture.
I therefore turned to Christopher Ward London Limited.
His website makes his “mission” clear:
We are a new watchmaker with a simple aim.
We want to put high quality luxury watches within the reach of everyone.
To achieve this we have inverted the usual business model used by brands such as Rolex, Cartier and Omega. Instead of their extremely high margin requirements and the myriad of middlemen and retailers in the equation, we take a small but fair margin and have the ultimate direct business with not a single middleman and no retailer other than ourselves.
We can’t begin to match the hundreds of millions spent on advertising campaigns, sponsorships and “A” list celebrities of our better known competitors. Instead, we concentrate our efforts on designing beautiful timepieces and relying on delighted customers to recommend the brand to family, friends and colleagues on our behalf.
So, when I was looking for a timepiece to go around the world with I knew which company I wanted to use. I passed on the faceless mega-brands, and instead went quintessentially for quality. My travels will include diving, caving, many many flights; buses; trains, and even bungy jumping 140meters. I needed a watch that didn’t quit on me. I eventually selected the The Kingfisher Diver-Pro. It is described by Christopher himself in these terms:
I am a fanatical scuba-diver as is Philip our Swiss trained manufacturing partner so you can imagine how important an addition to the CWL collection is our first divers watch. The brief was quite simple: Create the ultimate professional divers watch that marries extreme condition functionality with exquisite good looks.
The quality of this watch will be understood by all those familiar with all good things hierological (the Swiss Ronda calibre 715 movement, the additional thickness of the sapphire glass, the screw-down case back with the engraved No Decompression Table – perhaps a world first, the 2-piece uni-directional bezel and Super-luminova markings, etc) which means the Kingfisher is water resistant to an astonishing 30 atmospheres/1000 feet, but to understand its beauty as well, just look at it. It’s enough to make a grown man dive!
I sent in the order to include two straps; leather and rubber. I have a large wrist and so needed to make sure that I could swap the straps if needed.
- Swiss made
- 5 Jewel Ronda quartz movement
- 2 Piece uni-directional bezel
- Screw-in crown and back plate
- 30 atm (1000 feet) water resistant case
- 4.5mm Sapphire crystal
- Adjustable strap with easy opening butterfly clasp
- Highly luminescent indices bezel marker and hands
- Unique engraved serial number and No Decompression Limit table
You can also upgrade to a automatic movement version (ETA 2824-2), which winds on the wrist. After a short wait it arrived (Shown here with the leather strap):
Over the time I owned this watch I had it on a number of different straps. Here are some images:
Metal strap option:
One of the best features about using Christopher Ward, no matter the model you go for, is that the customer service is second to none. I had called and checked the status of the order on numerous occasions and every time had received a full and helpful reply. Moreover the packaging included a welcome letter signed by Mr Ward himself, this wasn’t so much a purchase as a relationship.
So lets have a closer look:
Once I had the watch in my hands it felt quite heavy, but it slipped into the wrist very easily. The sides of the case curve to match the wrist well. Movement wise the automatic movement (ETA 2824-2) of the upgraded watch is top notch and of a quality far above the price point.
The basic movement is the ever reliable Ronda Quartz movement (pdf here) and forum posts and online reviews attest to its reliability over time. The backing of the watch face is a cobalt blue that is a little darker than this photo suggests and the hands are highly luminescent. The dial of the Kingfisher is available in the colours black, white, yellow, orange and blue. The bezel aligns well and twists with a good click that makes time marking simple and easy to use. The straps I ordered with the watch are only two of the four options available. I now only use the rubber strap.
The back of the watch includes a dive table. This is, of course, not something to bet your life on under the water, but it is a nice addition.
The rubber strap is stamped with a Christopher Ward logo and the clasp is a firm click to set.