Outside Context

The grav­ity caused by this game has promp­ted many developers to move their game’s launch dates so as not to clash and, pre­sum­ably, burn in the charts.

“The level of excite­ment for Infin­ity Ward’s Mod­ern War­fare 2 com­ing out of E3 well exceeded our expect­a­tions and there­fore we have decided to move Raven’s upcom­ing sci-fi first per­son action title, Sin­gu­lar­ity, from 2009 to Q1 2010…  (Activision)”

Obvi­ously this means that all sorts of people who never nor­mally play games start to pon­ti­fic­ate on the release and try to say some­thing about it.

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